Monthly Archives: March 2013

Personal Branding 101: How to Discover and Create Your Brand

See on Scoop.it – The Musician’s Brand Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog… LV Johnston‘s insight: Dan Schwabel has offered up … Continue reading

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Tales of the Touareg and other adventures in branding

The Musician’s Brand Tales of the Touareg and other adventures in branding (Tales pertaining to the Touareg and isolated adventures way branding: .bGx http://t.co/bTnkpiaQc5)… LV Johnston‘s insight: “Everyone knows the touchstones of branding – creating value, consistency, visibility and loyalty. … Continue reading

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How to Promote Your Music on Reddit | Make It In Music

The Musician’s Brand If you’re wondering how to promote music on Reddit this article will show you the way. Luckily for musicians with great music, Reddit is an excellent way to promote your music. L.V. Johnston‘s insight: As with all … Continue reading

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The Challenges of Becoming a Subscription Business

See on Scoop.it – The Musician’s Brand Subscriptions are still only a small share of the music market but their time is coming. That time is long over due… LV Johnston‘s insight: Is this the future of the music industry … Continue reading

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Media Creation; Unchained | Visual.ly

See on Scoop.it – The Musician’s Brand Mobile devices, with the help of social media, are taking over media creation. LV Johnston‘s insight: Infographics are fast becoming the way to share details and analytics that move way beyond the standard … Continue reading

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How to be a Rockstar at Social Media: What Every Band Should Be Doing – MTT – Music Think Tank

See on Scoop.it – The Musician’s Brand Are you listening?   Are you really listening?   I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. I’ve written about it when … Continue reading

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Teacher Branding 101- What’s Your Brand?

See on Scoop.it – Music Education on the web As the publisher of this magazine, the first things I ask dismayed teachers who are worried about their lack of job security is, “What’s your brand? If you suddenly no longer … Continue reading

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