Teacher Branding 101- What’s Your Brand?

See on Scoop.itMusic Education on the web

As the publisher of this magazine, the first things I ask dismayed teachers who are worried about their lack of job security is, “What’s your brand? If you suddenly no longer have a job, what will be your brand?

LV Johnston‘s insight:

Unfortunately, the scenario proposed above is all too common.

How do you ‘brand’ yourself?

Wonderful analysis and the one thing that sticks out is this line (emphasis added);

“According to Entrepreneur Magazine “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your ‘competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

The old idea that we can become the person we think ourselves to be is still a valid observation… and probably the most often overlooked aspect within the whole topic of ‘branding’ of the individual (as opposed to a company or product). If we have decided who we want to be, our own supercomputer (cerebral cortex et al) and it’s subconscious decision-making processes will work to make the real match the image we hold of ourselves.

See on theeducatorsroom.com

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