Tales of the Touareg and other adventures in branding (Tales pertaining to the Touareg and isolated adventures way branding: .bGx http://t.co/bTnkpiaQc5)…
“Everyone knows the touchstones of branding – creating value, consistency, visibility and loyalty. However… …these fundamentals are easy to talk about, but a little more challenging to execute…. … But winning consistently against fierce competition in a variety of locations and conditions requires considerable skill.”
If you didn’t know, you just might think this was describing your career as a musician!
But it’s not… it’s about the VW Beetle.
But, what lessons can be learned from the humble little bug? More than you’d expect.
See on amado-buxton.ru