Tales of the Touareg and other adventures in branding

The Musician’s Brand

Tales of the Touareg and other adventures in branding (Tales pertaining to the Touareg and isolated adventures way branding: .bGx http://t.co/bTnkpiaQc5)…

LV Johnston‘s insight:

“Everyone knows the touchstones of branding – creating value, consistency, visibility and loyalty. However…  …these fundamentals are easy to talk about, but a little more challenging to execute….  … But winning consistently against fierce competition in a variety of locations and conditions requires considerable skill.”

If you didn’t know, you just might think this was describing your career as a musician!

But it’s not… it’s about the VW Beetle.

But, what lessons can be learned from the humble little bug? More than you’d expect.

See on amado-buxton.ru

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