Personal Branding 101: How to Discover and Create Your Brand

See on Scoop.itThe Musician’s Brand

Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog…

LV Johnston‘s insight:

Dan Schwabel has offered up a few pertinent ideas concerning the Personal Brand. If your career is stagnant it would be a good idea to consider some of these basic – yet vital – concepts. It’s really the way musician’s have always been marketed in the past, but with the tools available now and a little hard work and planning, everyone with an EPK (electronic press kit) can be on nearly the same footing as the latest offering from the majors. But it is hard work and if you are not tech savvy but want to see a response to your latest track find someone who is willing to barter for their services to assist. But don’t expect anyone to do it for free. You want to see a tangible result from your efforts – so does the aspiring graphic designer or marketing graduate. "It will look good on the resume" is equivalent to the ‘pay to play’ offers so many musicians succumb to in a vain attempt to get fans. You don’t want to play for free. Don’t expect anyone else to either.

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