I’m a small business – why do I need a brand?

See on Scoop.itThe Musician’s Brand

Why should small businesses pay attention to their brand? Find out how you can make a stronger impression on your customers and prospects.

LV Johnston‘s insight:

As the ultimate ‘small business’, a solo artist, the marketing portion is all in my hands and this is why these topics are vital to me. It is critical to really understand what is being communicated and be able to apply this information to our benefit.


The part that caught my attention was this section; "… branding matters – whether you are a window cleaner, a solicitor or run a restaurant? Perhaps the first thing to do is to tackle the wording. If you were to replace the word "branding" with "reputation" I might get your attention. You care about your reputation, right? Well branding is all about the impression you make."


Branding = reputation = positive impressions.


Cannot get more direct and to the point that that.


Musicians have long considered our reputation as critical to our careers. All of these ‘personal branding’ resources are really saying what we instinctively do ourselves – we give our hard earned money to those whose reputations we trust. Develop your brand and develop the necessary trust with your audiences.


Here’s to your success!

See on www.marketingdonut.co.uk

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