Report credits music education for boosting high-tech communities

See on Scoop.itMusic Education on the web

“KITCHENER — This city’s focus on live music and technology as key drivers of economic growth received a major boost yesterday when a national study was released here touting the broad-ranging benefits of music education for the digital economy… the research strongly suggests that a good music education in childhood leads to creative thinking, critical thinking, better social skills for collaborating with others, higher marks in English, higher marks in math, improved memory, better motor skills, boosts self-esteem and stimulates both halves of the brain — the analytical and artistic sides — better than anything else.”

LV Johnston‘s insight:

Those who teach and play professionally will not find the results ofd this study surprising. Sadly, many rrimay and secondary schools have yet to consider this when setting their funding priorities. If they want – really want – their student to succeed, there is little question what a funding increase for music and the arts will do for their student’s cognitive development.

See on metronews.ca

Advertisements
Posted in Uncategorized | Leave a comment

27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic]

See on Scoop.itThe Musician’s Brand

Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.

LV Johnston‘s insight:

OK, you have finally got that nice new website / blog off the ground and have effectively told the story about the brand of "You"… now what?

 

How about some tried and true ideas to get people to your site or blog… plus a few ways to really engage more fans and increase the audiences at your shows?

 

While many of these seem to only be for online activities, shrewd markerers know that what works in one area can be adapted to other forums with a little creative thinking… and you *are* a creative, right?

See on infographicjournal.com

Posted in Uncategorized | Leave a comment

Managing Your Online Reputation With a Strong Brand Image

See on Scoop.itThe Musician’s Brand

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it.

LV Johnston‘s insight:

Yes, to many reading this, some of these points are ‘no-brainers’, but in the uber-competetive world of music promotion, artists need to be fully aware of what marketing schools are sharing with first year undergrads. You should be able to determine if that smooth talking ‘pro’ (who has kindly offered to assist your careers for a special low up-front fee) actually knows what they are talking about.

 

Word to the wise: don’t let yourself be fooled by charm and charisma. Learn to know who is simply blowing smoke by dropping hints of huge numbers and name-dropping their (anonymous!) client list and who will actually be able to plan and implement the correct strategy to lift your career to the next level… whatever that level may be. 

 

Well, that *is* why you should hire them and if you are not comfortable dealing with press releases, setting up interviews and the other ‘nuts and bolts’ items, then you *will* need the assistance of a good brand marketing agent at some point. Not sure? Ask for referrals. A good agent will not hesitate to point to their recent successes. Which raises the next point…

 

If you are on a tight budget (and who isn’t these days?), keep in mind that all reputable agents have to start somewhere. Just as you are working to develop your personal brand, these next gen marketing superstars are climbing that ladder as well.

 

If you are near an area with a local college or university, check with the marketing and/or business professors for recommendations. Many of their students need actual real world projects for their classes. Try to find who is making waves in *that* world… it might just be what you need to take your own career to that next level in yours.

 

No local schools? Well, that is truly the miracle of the interwebs… every city, village and town in the US is only a point and click away. Many – if not all – reputable schools list their faculty member’s contact info. While a phone call works best (yes!), academics are quite comfortable with email and even (horrors!) snail mail (and remember the SASE if you want answers via snail mail).

 

Good luck!

 

See on www.compukol.com

Posted in Uncategorized | Leave a comment

7 Ways To Build A Brand From Scratch…

See on Scoop.itThe Musician’s Brand

Used to be the best an agency could do is build a rep as a stellar service provider. But recently, they’ve become more entrepreneurial–building their own brands along with their client’s fortunes.

LV Johnston‘s insight:

If you build it, they will come…

See on www.fastcocreate.com

Posted in Uncategorized | Leave a comment

The Shocking Truth about Making It | Make It In Music

See on Scoop.itThe Musician’s Brand

What does ‘making it in music mean’ to you and to us? We get daily emails from people that tell us they want to ‘make it’…

LV Johnston‘s insight:

Some well thoght out and useful information presented here. Not for those who are looking to live "the lifestyle of the rich and famous", but to those who want to be able to make a living doing what they’ve been called to do… make music!

See on www.makeitinmusic.com

Posted in Uncategorized | Leave a comment

Personal Branding 101: How to Discover and Create Your Brand

See on Scoop.itThe Musician’s Brand

Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog…

LV Johnston‘s insight:

Dan Schwabel has offered up a few pertinent ideas concerning the Personal Brand. If your career is stagnant it would be a good idea to consider some of these basic – yet vital – concepts. It’s really the way musician’s have always been marketed in the past, but with the tools available now and a little hard work and planning, everyone with an EPK (electronic press kit) can be on nearly the same footing as the latest offering from the majors. But it is hard work and if you are not tech savvy but want to see a response to your latest track find someone who is willing to barter for their services to assist. But don’t expect anyone to do it for free. You want to see a tangible result from your efforts – so does the aspiring graphic designer or marketing graduate. "It will look good on the resume" is equivalent to the ‘pay to play’ offers so many musicians succumb to in a vain attempt to get fans. You don’t want to play for free. Don’t expect anyone else to either.

See on mashable.com

Posted in Uncategorized | Leave a comment

Tales of the Touareg and other adventures in branding

The Musician’s Brand

Tales of the Touareg and other adventures in branding (Tales pertaining to the Touareg and isolated adventures way branding: .bGx http://t.co/bTnkpiaQc5)…

LV Johnston‘s insight:

“Everyone knows the touchstones of branding – creating value, consistency, visibility and loyalty. However…  …these fundamentals are easy to talk about, but a little more challenging to execute….  … But winning consistently against fierce competition in a variety of locations and conditions requires considerable skill.”

If you didn’t know, you just might think this was describing your career as a musician!

But it’s not… it’s about the VW Beetle.

But, what lessons can be learned from the humble little bug? More than you’d expect.

See on amado-buxton.ru

Posted in Uncategorized | Leave a comment